5 Facebook marketing strategies (contd)
The campaign proved to be more successful than anticipated. On reveal day, Ford produced the number one trending topic on Twitter in the U.S.; the Explorer was the number two most searched for term on Google; Ford’s YouTube reveal video garnered 11,000 views; more than 50,000 Ford Explorer Facebook “Likes” flooded in; and, perhaps best of all, 25,000 potential car buyers built and priced new Explorers on the company’s website.
Tata Motors tried a similar tactics with the launch of Aria. They created an application for Facebook users called "Build Your Dream Car," where the users were invited to assemble the mystery car. This built a lot of curiosity amongst the car enthusiasts with the car garnering a lot of media coverage.
2. Facebook Places Experimentation
The Facebook Places location is just a few weeks old, but because Facebook’s checkin features integrate so tightly with the entire Facebook experience, Facebook Places is a business opportunity in the making.
Westfield Valley Fair mall used the Facebook Places to offer a checkin special to its Facebook members who promote their shopping behaviours through Facebook Places. The special in question offers a coupon — powered by Fan Appz — for discounts in exchange for a checkin. The special may resemble the variety we’ve seen on Foursquare (Foursquare), but it’s still an ingenious effort to turn Facebook fans into offline buyers.
3. Facebook Business
Facebook’s brand-friendly Pages (pages) are proving to be more than just wall-centric places for fan and brand comments and photos. Businesses of all sizes are finding that they can make their page double as a store front, and in so doing sell their products and goods to window-wall-shopping Facebook users.
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